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About Our Team
Cassidy Reid — Founder, Women in Automation
Cassidy Reid knows firsthand the power of technology — and the cost of excluding women from shaping it.
With over a decade of leadership in Intelligent Automation, Cassidy has helped global Fortune 500 companies generate over $100 million in business value by building smart, strategic automation programs.
She’s built her career at the intersection of technology and business — often as one of the few women in the room — and she knows how transformational it is when women are empowered with the right tools and opportunities.
Driven by a passion for both innovation and inclusion, Cassidy founded Women in Automation with a clear mission:
to equip professional women with the skills, community, and confidence they need to lead in the age of automation.
Cassidy believes companies don’t need to replace their teams to stay competitive — they need to invest in the women already driving their success.
Through Women in Automation, she’s building a future where women are not only participating in technological change — they're leading it.
Lesya Pishchevskaya — Head of Marketing & PR
Lesya Pishchevskaya is a marketer, leader, and innovator who turns bold, creative ideas into data-driven strategies powered by analytics and AI — building stronger brands, smarter campaigns, and scalable growth engines.
With over 15 years of experience spanning startups, global enterprises, and agency leadership, including Google, Meta, and RingCentral, Lesya has built her career at the intersection of creativity and intelligence. She’s led cross-functional teams on go-to-market strategies, lifecycle marketing, and growth initiatives — always connecting vision with execution and storytelling with data.
As the Founder and CEO of Spark25, a full-stack digital marketing agency and fractional CMO consultancy, and Head of Marketing at Women in Automation, she champions a future where AI enhances human creativity rather than replaces it.
A Ukrainian-born leader who spent two decades building her career in the U.S., Lesya is passionate about empowering women, immigrants, and young professionals to lead with confidence, curiosity, and purpose.
Through her work, she’s helping shape a vision for marketing and technology to evolve together — guided by authenticity, inclusion, and imagination.