About Our Founder
Cassidy Reid — Founder, Women in Automation
Cassidy Reid knows firsthand the power of technology — and the cost of excluding women from shaping it.
With over a decade of leadership in Intelligent Automation, Cassidy has helped global Fortune 500 companies generate over $100 million in business value by building smart, strategic automation programs.
She’s built her career at the intersection of technology and business — often as one of the few women in the room — and she knows how transformational it is when women are empowered with the right tools and opportunities.
Driven by a passion for both innovation and inclusion, Cassidy founded Women in Automation with a clear mission:
to equip professional women with the skills, community, and confidence they need to lead in the age of automation.
Cassidy believes companies don’t need to replace their teams to stay competitive — they need to invest in the women already driving their success.
Through Women in Automation, she’s building a future where women are not only participating in technological change — they're leading it.